'Enjoy Responsibly' by Kirin Ichiban Myanmar and Grab

We needed a smarter solution for our campaign that'll otherwise take plenty of manpower to achieve the best results.

Min Phyu (Founder of Pyramid Creative Agency)

Kirin Ichiban is one of the most famous premium beer in Myanmar. In 2019, they wanted to launch a reward campaign and the most common campaigns are scratch cards or lucky draw programs. Some brands digitize these campaigns by using SMS or Facebook Messenger in which users send the code, admins check the code and sends the reward back to the users.

BI Bot is a fully customisable solution for Facebook Messenger and it was perfect for Kirin Ichiban Myanmar needed - an automated process for claiming customer rewards through Messenger. With the help of BI Bot, Kirin Ichiban Myanmar launched a cross-promotional campaign with Grab Myanmar - "Enjoy Responsibly".

Kirin Ichiban x Grab Promotion

Collaboration of Kirin Ichiban and Grab launched with medias at Myanmar Brewery Ltd on 31st May 2019

Bottle/Cap Campaign

Kirin Ichiban put unique codes under Kirin Ichiban bottle caps and on cans, which the users can redeem on Kirin Ichiban Myanmar Facebook Messenger. In return, BI Bot will provide Grab promotional codes that the users can use on their next Grab ride to enjoy a discount.

Not only did BI Bot automated a process that would take more than a few community management personnel around the clock to execute this perfectly, BI Bot also built a database of Facebook users that partook in this campaign which can be used with Facebook Ads to retarget them for future campaigns.

With unique marketing approach for this campaign, Kirin Ichiban received high numbers of Facebook engagement through Messenger with perfect response time, leaving many customers happy to 'Enjoy Responsibly'.

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